{"id":10931,"date":"2026-08-19T08:13:18","date_gmt":"2026-08-19T08:13:18","guid":{"rendered":"https:\/\/ora.vision\/?page_id=10931"},"modified":"2026-09-10T10:16:10","modified_gmt":"2026-09-10T10:16:10","slug":"loreal","status":"publish","type":"page","link":"https:\/\/ora.vision\/de\/loreal\/","title":{"rendered":"L&#8217;Or\u00e9al"},"content":{"rendered":"<style>.ora-f h2{font-size:34px;font-weight:400;color:#fff;margin:0 0 20px;letter-spacing:-.3px}.ora-f h3{font-size:24px;font-weight:500;color:#fff;margin:38px 0 12px}.ora-f p{font-size:21px;line-height:1.75;color:#cccccc;margin:0 0 18px;text-align:justify}.ora-f .logo{height:64px;width:auto;filter:brightness(0) invert(1);display:block;margin:0 auto 44px}.ora-f .h1{font-size:50px;font-weight:300;color:#fff;letter-spacing:-.5px;margin:0 0 44px;line-height:1.15}.ora-f .lead{font-size:23px;line-height:1.65;color:#eaeaea;text-align:justify;margin:34px 0 0}.ora-f img.ph{width:100%;border-radius:16px;margin:0;display:block}.ora-f .idcard{border:1px solid #2a2a2a;border-radius:16px;padding:6px 26px;background:#111}.ora-f .idrow{padding:15px 0;border-bottom:1px solid #232323}.ora-f .idrow:last-child{border-bottom:0}.ora-f .idlab{font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;margin:0 0 5px}.ora-f .idval{font-size:19px;color:#fff;margin:0;line-height:1.35;font-weight:500}.ora-f .sec{max-width:1080px}.ora-f-wrap td{border:0!important;background:transparent!important}.ora-f .phbody{width:100%;border-radius:16px;margin:38px 0 8px;display:block}.ora-f .btn{display:inline-block;padding:16px 34px;border:1px solid #555;border-radius:40px;color:#fff;text-decoration:none;font-size:18px;transition:background .2s,border-color .2s}.ora-f .btn:hover{background:#fff;color:#0a0a0a;border-color:#fff}<\/style>\n<div class=\"ora-f ora-f-wrap\" style=\"background:#0a0a0a;width:100vw;margin-left:calc(50% - 50vw);padding:84px 24px\">\n<div style=\"max-width:1280px;margin:0 auto\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-logo.png\" alt=\"L'Or\u00e9al\"><\/p>\n<div class=\"h1\">Die Wissenschaft der Inhaltsstoffe, in 3D<\/div>\n<table style=\"width:100%;border-collapse:collapse;border:0\">\n<tbody>\n<tr>\n<td style=\"width:54%;vertical-align:top;padding:0 34px 0 0;border:0\"><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech.jpg\" alt=\"L'Or\u00e9al, ORA-Kugel auf der VivaTech\"><\/td>\n<td style=\"width:46%;vertical-align:top;border:0\">\n<div class=\"idcard\">\n<div class=\"idrow\">\n<p class=\"idlab\">Branche<\/p>\n<p class=\"idval\">Einzelhandel<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Stadt \/ Land<\/p>\n<p class=\"idval\">Frankreich (Paris)<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">ORA-Produkt<\/p>\n<p class=\"idval\">ORA + 60<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Event<\/p>\n<p class=\"idval\">VivaTech 2026<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Ort<\/p>\n<p class=\"idval\">L&#8217;Or\u00e9al-Stand<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"lead\">F\u00fcr die VivaTech 2026 verwandelte L&#8217;Or\u00e9al das unsichtbare Netzwerk seiner Inhaltsstoffe in einen lebendigen 3D-Knowledge-Graph auf der ORA-Kugel. Leuchtende Knoten und Verbindungen umh\u00fcllen die Kugel und machen die Wissenschaft hinter der Sch\u00f6nheit auf einen Blick fassbar, und die Kugel wurde zu einem der Herzst\u00fccke des Stands.<\/p>\n<div class=\"sec\" style=\"margin-top:64px\">\n<h2>\u00dcber L&#8217;Or\u00e9al<\/h2>\n<p>Wer kennt L&#8217;Or\u00e9al nicht. Die Nummer eins der Welt im Bereich Kosmetik, mit Sitz in Frankreich, deckt die Gruppe Hautpflege, Make-up, Haare und Duft mit Dutzenden von Marken ab.<\/p>\n<p>Unter der Leitung ihres CEO Nicolas Hieronimus ist sie ein Pionier der \u201eBeauty Tech&#8220;, die Wissenschaft, Daten und k\u00fcnstliche Intelligenz verbindet, um ihre Produkte zu gestalten und zu personalisieren.<\/p>\n<h2 style=\"margin-top:60px\">Das Projekt<\/h2>\n<h3>Der Ort<\/h3>\n<p>Der L&#8217;Or\u00e9al-Stand auf der VivaTech 2026 in Paris, vor einem Publikum aus Tech- und Innovationsfachleuten und Besuchern, die die neuesten Fortschritte entdecken wollen.<\/p>\n<h3>Wozu<\/h3>\n<p>Das unsichtbare Netzwerk hervorheben, das die verschiedenen in den Produkten von L&#8217;Or\u00e9al verwendeten Inhaltsstoffe verbindet, mithilfe einer interaktiven Knowledge-Graph-Visualisierung. Die Kugel macht die wissenschaftliche Komplexit\u00e4t greifbar und zug\u00e4nglich, die hinter der Formulierung der Produkte steht, und veranschaulicht auf spektakul\u00e4re Weise die Wissenschaft im Dienste der Sch\u00f6nheit.<\/p>\n<h3>Was gezeigt wurde &amp; das Erlebnis<\/h3>\n<p>Ein 3D-Knowledge-Graph der Inhaltsstoffe, bestehend aus leuchtenden Knoten und Verbindungen, die die Kugel umh\u00fcllen. Diese Visualisierung inszeniert die Beziehungen zwischen den Wirkstoffen, den Formulierungen und den verschiedenen Inhaltsstofffamilien. Durch Anklicken jedes Lichtpunkts kann der Besucher entdecken, welchem Inhaltsstoff, Wirkstoff oder welcher Familie er zugeordnet ist, und die wissenschaftliche Komplexit\u00e4t des L&#8217;Or\u00e9al-Universums genauer erkunden.<\/p>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech-2.jpg\" alt=\"L'Or\u00e9al, Inhaltsstoff-Knowledge-Graph auf der ORA-Kugel\"><\/p>\n<h3>Der Nutzen<\/h3>\n<p>Ein dichtes und komplexes Datennetzwerk, das dank einer interaktiven und immersiven Visualisierung sofort verst\u00e4ndlich wird. Die Kugel setzte sich als eines der Herzst\u00fccke des Stands durch, zog die Besucher auf nat\u00fcrliche Weise an und weckte ihre Neugier durch ihr originelles Format und den Reichtum des gebotenen Erlebnisses.<\/p>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech-3.jpg\" alt=\"L'Or\u00e9al, Erlebnis auf der ORA-Kugel auf der VivaTech\"><\/p>\n<p style=\"color:#8a8a8a;font-size:16px;margin-top:22px;text-align:left\">Inhalte vom ORA-Team gestaltet.<\/p>\n<h2 style=\"margin-top:60px\">Interview<\/h2>\n<p style=\"text-align:left\">Entdecken Sie die Installation im Video.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/drive.google.com\/file\/d\/1x4NYtXc7BqwPjxcfH3QI7zgdASpZf9QR\/view\" target=\"_blank\" rel=\"noopener\">Interview ansehen \u2197<\/a><\/p>\n<h2 style=\"margin-top:60px\">Im Simulator ansehen<\/h2>\n<p style=\"text-align:left\">Erkunden Sie direkt, auf einer 3D-Kugel, was gezeigt wurde.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/ora.vision\/simulator\/?r=loreal\" target=\"_blank\" rel=\"noopener\">Simulator \u00f6ffnen \u2197<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die Wissenschaft der Inhaltsstoffe, in 3D Branche Einzelhandel Stadt \/ Land Frankreich (Paris) ORA-Produkt ORA + 60 Event VivaTech 2026 Ort L&#8217;Or\u00e9al-Stand F\u00fcr die VivaTech 2026 verwandelte L&#8217;Or\u00e9al das unsichtbare Netzwerk seiner Inhaltsstoffe in einen lebendigen 3D-Knowledge-Graph auf der ORA-Kugel. Leuchtende Knoten und Verbindungen umh\u00fcllen die Kugel und machen die Wissenschaft hinter der Sch\u00f6nheit auf [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-10931","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al - ORA Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ora.vision\/de\/loreal\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al - ORA Vision\" \/>\n<meta property=\"og:description\" content=\"Die Wissenschaft der Inhaltsstoffe, in 3D Branche Einzelhandel Stadt \/ Land Frankreich (Paris) ORA-Produkt ORA + 60 Event VivaTech 2026 Ort L&#8217;Or\u00e9al-Stand F\u00fcr die VivaTech 2026 verwandelte L&#8217;Or\u00e9al das unsichtbare Netzwerk seiner Inhaltsstoffe in einen lebendigen 3D-Knowledge-Graph auf der ORA-Kugel. 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