{"id":10931,"date":"2026-08-19T08:13:18","date_gmt":"2026-08-19T08:13:18","guid":{"rendered":"https:\/\/ora.vision\/?page_id=10931"},"modified":"2026-08-19T10:13:06","modified_gmt":"2026-08-19T10:13:06","slug":"loreal","status":"publish","type":"page","link":"https:\/\/ora.vision\/de\/loreal\/","title":{"rendered":"L&#8217;Or\u00e9al"},"content":{"rendered":"<style>.ora-f h2{font-size:34px;font-weight:400;color:#fff;margin:0 0 20px;letter-spacing:-.3px}.ora-f h3{font-size:24px;font-weight:500;color:#fff;margin:38px 0 12px}.ora-f p{font-size:21px;line-height:1.75;color:#cccccc;margin:0 0 18px;text-align:justify}.ora-f .logo{height:64px;width:auto;filter:brightness(0) invert(1);display:block;margin:0 auto 44px}.ora-f .h1{font-size:50px;font-weight:300;color:#fff;letter-spacing:-.5px;margin:0 0 44px;line-height:1.15}.ora-f .chip{display:inline-block;border:1.5px solid #555;border-radius:32px;padding:13px 26px;font-size:20px;color:#f0f0f0;margin:0 10px 12px 0;letter-spacing:.5px}.ora-f .lead{font-size:23px;line-height:1.65;color:#eaeaea;text-align:justify}.ora-f img.ph{width:100%;border-radius:16px;margin:38px 0 8px;display:block}.ora-f .btn{display:inline-block;padding:16px 34px;border:1px solid #555;border-radius:40px;color:#fff;text-decoration:none;font-size:18px;transition:background .2s,border-color .2s}.ora-f .btn:hover{background:#fff;color:#0a0a0a;border-color:#fff}.ora-f .sec{max-width:1080px}.ora-f-wrap td{border:0!important;background:transparent!important}<\/style>\n<div class=\"ora-f ora-f-wrap\" style=\"background:#0a0a0a;width:100vw;margin-left:calc(50% - 50vw);padding:84px 24px\">\n<div style=\"max-width:1280px;margin:0 auto\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-logo.png\" alt=\"L'Or\u00e9al\"><\/p>\n<div class=\"h1\">Die Wissenschaft der Inhaltsstoffe, in 3D<\/div>\n<table style=\"width:100%;border-collapse:collapse;border:0\">\n<tbody>\n<tr>\n<td style=\"width:56%;vertical-align:top;padding:0 34px 0 0;border:0\"><img decoding=\"async\" class=\"ph\" style=\"margin:0\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech.jpg\" alt=\"L'Or\u00e9al, ORA-Sph\u00e4re auf der VivaTech\"><\/td>\n<td style=\"width:44%;vertical-align:top;border:0\">\n<div style=\"margin:8px 0 22px\"><span class=\"chip\">Retail<\/span><span class=\"chip\">Frankreich<\/span><span class=\"chip\">ORA + 60<\/span><\/div>\n<p class=\"lead\">F\u00fcr die VivaTech 2026 verwandelte L&#8217;Or\u00e9al das unsichtbare Netzwerk seiner Inhaltsstoffe in einen lebendigen 3D-Knowledge-Graph auf der ORA-Sph\u00e4re. Leuchtende Knoten und Verbindungen umh\u00fcllen die Sph\u00e4re und machen die Wissenschaft hinter der Sch\u00f6nheit auf einen Blick erfassbar; die Sph\u00e4re wurde zu einem der Herzst\u00fccke des Stands.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sec\" style=\"margin-top:68px\">\n<h2>\u00dcber L&#8217;Or\u00e9al<\/h2>\n<p>Wer kennt L&#8217;Or\u00e9al nicht? Als weltweite Nummer eins der Kosmetik mit Sitz in Frankreich deckt die Gruppe Hautpflege, Make-up, Haare und Duft mit Dutzenden Marken ab.<\/p>\n<p>Unter der Leitung ihres CEO Nicolas Hieronimus ist sie ein Pionier der \u201eBeauty Tech&#8220;, die Wissenschaft, Daten und k\u00fcnstliche Intelligenz verbindet, um ihre Produkte zu entwickeln und zu personalisieren.<\/p>\n<h2 style=\"margin-top:60px\">Das Projekt<\/h2>\n<h3>Der Ort<\/h3>\n<p>Der Stand von L&#8217;Or\u00e9al auf der VivaTech 2026 in Paris, vor einem Publikum aus Technik- und Innovationsfachleuten sowie Besucherinnen und Besuchern, die die neuesten Entwicklungen entdecken wollten.<\/p>\n<h3>Wozu sie diente<\/h3>\n<p>Das unsichtbare Netzwerk sichtbar machen, das die Inhaltsstoffe der Produkte verbindet, die Wissenschaft hinter der Sch\u00f6nheit, auf eine Weise, die die Besucher wirklich sehen und erkunden k\u00f6nnen, statt als flaches, abstraktes Schema.<\/p>\n<h3>Was gezeigt wurde &amp; das Erlebnis<\/h3>\n<p>Ein dreidimensionaler Knowledge-Graph: Inhaltsstoffe erscheinen als Knoten und ihre Beziehungen als leuchtende Verbindungen, die sich rund um die Sph\u00e4re verbinden. Am Stand stand die Sph\u00e4re neben Bildschirmen, die die Geschichte weitererz\u00e4hlten und Objekt und Daten in Dialog brachten.<\/p>\n<p><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech-2.jpg\" alt=\"L'Or\u00e9al, Knowledge-Graph der Inhaltsstoffe auf der ORA-Sph\u00e4re\"><\/p>\n<h3>Der Nutzen<\/h3>\n<p>Ein dichtes Datennetz, auf einen Blick erfassbar: Was ein Schema verflacht, erweckt die Sph\u00e4re zum Leben. Die Installation wurde zu einem der Herzst\u00fccke des L&#8217;Or\u00e9al-Stands auf der VivaTech, und die Sph\u00e4re zog das Publikum an.<\/p>\n<p><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech-3.jpg\" alt=\"L'Or\u00e9al, Erlebnis auf der ORA-Sph\u00e4re auf der VivaTech\"><\/p>\n<p style=\"color:#8a8a8a;font-size:16px;margin-top:22px;text-align:left\">Inhalt in Zusammenarbeit mit dem ORA-Team erstellt.<\/p>\n<h2 style=\"margin-top:60px\">Interview<\/h2>\n<p style=\"text-align:left\">Sehen Sie die Installation im Video.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/drive.google.com\/file\/d\/1x4NYtXc7BqwPjxcfH3QI7zgdASpZf9QR\/view\" target=\"_blank\" rel=\"noopener\">Interview ansehen \u2197<\/a><\/p>\n<h2 style=\"margin-top:60px\">Auf dem Simulator ansehen<\/h2>\n<p style=\"text-align:left\">Erkunden Sie direkt auf einer 3D-Sph\u00e4re, was gezeigt wurde.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/ora.vision\/simulator\/\" target=\"_blank\" rel=\"noopener\">Simulator \u00f6ffnen \u2197<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die Wissenschaft der Inhaltsstoffe, in 3D RetailFrankreichORA + 60 F\u00fcr die VivaTech 2026 verwandelte L&#8217;Or\u00e9al das unsichtbare Netzwerk seiner Inhaltsstoffe in einen lebendigen 3D-Knowledge-Graph auf der ORA-Sph\u00e4re. Leuchtende Knoten und Verbindungen umh\u00fcllen die Sph\u00e4re und machen die Wissenschaft hinter der Sch\u00f6nheit auf einen Blick erfassbar; die Sph\u00e4re wurde zu einem der Herzst\u00fccke des Stands. \u00dcber [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-10931","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al - ORA Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ora.vision\/de\/loreal\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al - ORA Vision\" \/>\n<meta property=\"og:description\" content=\"Die Wissenschaft der Inhaltsstoffe, in 3D RetailFrankreichORA + 60 F\u00fcr die VivaTech 2026 verwandelte L&#8217;Or\u00e9al das unsichtbare Netzwerk seiner Inhaltsstoffe in einen lebendigen 3D-Knowledge-Graph auf der ORA-Sph\u00e4re. 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