{"id":10961,"date":"2026-08-19T08:20:42","date_gmt":"2026-08-19T08:20:42","guid":{"rendered":"https:\/\/ora.vision\/?page_id=10961"},"modified":"2026-09-10T10:09:36","modified_gmt":"2026-09-10T10:09:36","slug":"monogrid","status":"publish","type":"page","link":"https:\/\/ora.vision\/de\/monogrid\/","title":{"rendered":"Monogrid"},"content":{"rendered":"<style>.ora-f h2{font-size:34px;font-weight:400;color:#fff;margin:0 0 20px;letter-spacing:-.3px}.ora-f h3{font-size:24px;font-weight:500;color:#fff;margin:38px 0 12px}.ora-f p{font-size:21px;line-height:1.75;color:#cccccc;margin:0 0 18px;text-align:justify}.ora-f .logo{height:50px;width:auto;filter:brightness(0) invert(1);display:block;margin:0 auto 44px}.ora-f .h1{font-size:50px;font-weight:300;color:#fff;letter-spacing:-.5px;margin:0 0 44px;line-height:1.15}.ora-f .lead{font-size:23px;line-height:1.65;color:#eaeaea;text-align:justify;margin:34px 0 0}.ora-f img.ph{width:100%;border-radius:16px;margin:0;display:block}.ora-f .idcard{border:1px solid #2a2a2a;border-radius:16px;padding:6px 26px;background:#111}.ora-f .idrow{padding:15px 0;border-bottom:1px solid #232323}.ora-f .idrow:last-child{border-bottom:0}.ora-f .idlab{font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;margin:0 0 5px}.ora-f .idval{font-size:19px;color:#fff;margin:0;line-height:1.35;font-weight:500}.ora-f .sec{max-width:1080px}.ora-f-wrap td{border:0!important;background:transparent!important}.ora-f .phbody{width:100%;border-radius:16px;margin:38px 0 8px;display:block}.ora-f .btn{display:inline-block;padding:16px 34px;border:1px solid #555;border-radius:40px;color:#fff;text-decoration:none;font-size:18px;transition:background .2s,border-color .2s}.ora-f .btn:hover{background:#fff;color:#0a0a0a;border-color:#fff}<\/style>\n<div class=\"ora-f ora-f-wrap\" style=\"background:#0a0a0a;width:100vw;margin-left:calc(50% - 50vw);padding:84px 24px\">\n<div style=\"max-width:1280px;margin:0 auto\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/monogrid-logo.png\" alt=\"Monogrid\"><\/p>\n<div class=\"h1\">280 Reiseziele in einer Drehung der Kugel<\/div>\n<table style=\"width:100%;border-collapse:collapse;border:0\">\n<tbody>\n<tr>\n<td style=\"width:54%;vertical-align:top;padding:0 34px 0 0;border:0\"><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/monogrid-hero.png\" alt=\"ORA Kugel, Monogrid Installation f\u00fcr Alpitour\"><\/td>\n<td style=\"width:46%;vertical-align:top;border:0\">\n<div class=\"idcard\">\n<div class=\"idrow\">\n<p class=\"idlab\">Branche<\/p>\n<p class=\"idval\">Tourismus<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Stadt \/ Land<\/p>\n<p class=\"idval\">Italien (Mailand)<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">ORA Produkt<\/p>\n<p class=\"idval\">ORA + 70<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Genauer Ort<\/p>\n<p class=\"idval\">Alpitour Agentur<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"lead\">F\u00fcr seinen Kunden Alpitour verwandelte das Kreativstudio Monogrid die ORA Kugel in einen Globus zum Entdecken: Man ber\u00fchrt ein Land und der benachbarte Bildschirm erwacht mit Fotos und Videos des Reiseziels zum Leben. Mehr als 280 Reiseziele, von Alpitour v\u00f6llig eigenst\u00e4ndig \u00fcber ein Back-Office verwaltet.<\/p>\n<div class=\"sec\" style=\"margin-top:64px\">\n<h2>\u00dcber Monogrid<\/h2>\n<p>Monogrid ist ein 2016 gegr\u00fcndetes italienisches Kreativstudio mit Sitz in Florenz, das hochwertige interaktive Installationen f\u00fcr Luxusmarken und gro\u00dfe Institutionen gestaltet. In diesem Projekt konzipierte das Studio den gesamten physischen Teil, das Mobiliar, den Raum und die Umgebung rund um die Kugel, f\u00fcr seinen Kunden Alpitour, eine der gr\u00f6\u00dften Tourismusgruppen Italiens.<\/p>\n<h2 style=\"margin-top:60px\">Das Projekt<\/h2>\n<h3>Der Ort<\/h3>\n<p>Ein Reiseb\u00fcro von Alpitour in Mailand, als dauerhafte Installation. Im Herzen der Agentur platziert, zieht die Kugel schon vom Eingang aus die Blicke auf sich; \u00fcber eine hybride Verbindung mit einem benachbarten Bildschirm gekoppelt, kommuniziert sie direkt mit ihm und wird zu einem der Hauptelemente des Raums.<\/p>\n<h3>Wof\u00fcr<\/h3>\n<p>Den Besuchern erm\u00f6glichen, die Reiseziele interaktiv durch das Bedienen der Kugel zu erkunden, und den Teams die M\u00f6glichkeit geben, die Inhalte jedes Reiseziels v\u00f6llig eigenst\u00e4ndig zu verwalten, anzupassen und zu aktualisieren.<\/p>\n<h3>Was gezeigt wurde und das Erlebnis<\/h3>\n<p>Ein interaktiver Globus: Der Besucher w\u00e4hlt direkt ein Land auf der Kugel aus, und jede Interaktion zeigt auf dem benachbarten Bildschirm Fotos und Videos des gew\u00e4hlten Reiseziels. Das Erlebnis vereint mehr als 280 Reiseziele und st\u00fctzt sich auf ein Back-Office, mit dem die Teams die Inhalte einfach und eigenst\u00e4ndig aktualisieren k\u00f6nnen.<\/p>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/monogrid-2.jpg\" alt=\"Interaktiver ORA Globus und Reiseziel-Bildschirm, Monogrid Alpitour\"><\/p>\n<h3>Der Nutzen<\/h3>\n<p>Ein fl\u00fcssiges, immersives Erlebnis dank der Synchronisation zwischen Kugel und Bildschirm, mit Inhalten, die von den Teams von Alpitour \u00fcber ein eigenes Back-Office v\u00f6llig eigenst\u00e4ndig verwaltet werden. Die Installation entwickelt sich im Laufe der Zeit leicht weiter, mit der Erg\u00e4nzung neuer Reiseziele, neuer Bilder und neuer Inhalte.<\/p>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/monogrid-3.jpg\" alt=\"ORA Kugel in die Szenografie integriert, Monogrid Alpitour\"><\/p>\n<p style=\"color:#8a8a8a;font-size:16px;margin-top:22px;text-align:left\">Das Projekt vereinte das Design und die Szenografie von Monogrid mit der Kugel und der ma\u00dfgeschneiderten Software von ORA.<\/p>\n<h2 style=\"margin-top:60px\">Pr\u00e4sentation<\/h2>\n<p style=\"text-align:left\">Entdecken Sie die Installation in Bildern.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/drive.google.com\/file\/d\/1i8NTmWcaVCdeposjJmKoqXils5eJag1L\/view\" target=\"_blank\" rel=\"noopener\">Die Pr\u00e4sentation ansehen \u2197<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>280 Reiseziele in einer Drehung der Kugel Branche Tourismus Stadt \/ Land Italien (Mailand) ORA Produkt ORA + 70 Genauer Ort Alpitour Agentur F\u00fcr seinen Kunden Alpitour verwandelte das Kreativstudio Monogrid die ORA Kugel in einen Globus zum Entdecken: Man ber\u00fchrt ein Land und der benachbarte Bildschirm erwacht mit Fotos und Videos des Reiseziels zum [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-10961","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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