{"id":10987,"date":"2026-08-19T08:21:10","date_gmt":"2026-08-19T08:21:10","guid":{"rendered":"https:\/\/ora.vision\/?page_id=10987"},"modified":"2026-08-19T10:18:12","modified_gmt":"2026-08-19T10:18:12","slug":"experience-abu-dhabi-tripadvisor","status":"publish","type":"page","link":"https:\/\/ora.vision\/de\/experience-abu-dhabi-tripadvisor\/","title":{"rendered":"Experience Abu Dhabi \u00d7 Tripadvisor"},"content":{"rendered":"<style>.ora-f h2{font-size:34px;font-weight:400;color:#fff;margin:0 0 20px;letter-spacing:-.3px}.ora-f h3{font-size:24px;font-weight:500;color:#fff;margin:38px 0 12px}.ora-f p{font-size:21px;line-height:1.75;color:#cccccc;margin:0 0 18px;text-align:justify}.ora-f .logo{height:62px;width:auto;filter:brightness(0) invert(1);display:block;margin:0 auto 30px}.ora-f .h1{font-size:50px;font-weight:300;color:#fff;letter-spacing:-.5px;margin:0 0 44px;line-height:1.15}.ora-f .chip{display:inline-block;border:1.5px solid #555;border-radius:32px;padding:13px 26px;font-size:20px;color:#f0f0f0;margin:0 10px 12px 0;letter-spacing:.5px}.ora-f .lead{font-size:23px;line-height:1.65;color:#eaeaea;text-align:justify}.ora-f img.ph{width:100%;border-radius:16px;margin:38px 0 8px;display:block}.ora-f .herobox{overflow:hidden;border-radius:16px;height:400px;width:100%}.ora-f .herobox img{width:100%;height:400px;object-fit:cover;object-position:center;display:block;margin:0}.ora-f .quote{border-left:3px solid #444;padding:4px 0 4px 28px;margin:30px 0;font-size:23px;line-height:1.5;color:#eaeaea}.ora-f .quote .src{display:block;margin-top:14px;font-size:17px;color:#8a8a8a}.ora-f .sec{max-width:1080px}.ora-f-wrap td{border:0!important;background:transparent!important}<\/style>\n<div class=\"ora-f ora-f-wrap\" style=\"background:#0a0a0a;width:100vw;margin-left:calc(50% - 50vw);padding:84px 24px\">\n<div style=\"max-width:1280px;margin:0 auto\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/tripadvisor-logo.png\" alt=\"Tripadvisor\"><\/p>\n<div class=\"h1\">Eine 360\u00b0-Kuppel, per Ber\u00fchrung gesteuert<\/div>\n<table style=\"width:100%;border-collapse:collapse;border:0\">\n<tbody>\n<tr>\n<td style=\"width:56%;vertical-align:top;padding:0 34px 0 0;border:0\">\n<div class=\"herobox\"><img decoding=\"async\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/abudhabi-hero.jpg\" alt=\"ORA-Sph\u00e4re im Herzen der Kuppel Abu Dhabi is Calling\"><\/div>\n<\/td>\n<td style=\"width:44%;vertical-align:top;border:0\">\n<div style=\"margin:8px 0 22px\"><span class=\"chip\">Tourism<\/span><span class=\"chip\">New York<\/span><span class=\"chip\">ORA + 60<\/span><\/div>\n<p class=\"lead\">F\u00fcr die Aktivierung \u201eAbu Dhabi is Calling&#8220; platzierten Experience Abu Dhabi und Tripadvisor die ORA-Sph\u00e4re im Herzen einer 360\u00b0-Projektionskuppel. Man ber\u00fchrt die Sph\u00e4re, und die Kuppel reagiert in Echtzeit: Der Besucher wird zum Akteur und Reisenden des Erlebnisses.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sec\" style=\"margin-top:68px\">\n<h2>\u00dcber \u201eAbu Dhabi is Calling&#8220;<\/h2>\n<p>\u201eAbu Dhabi is Calling&#8220; ist eine gemeinsame Aktivierung von Wanderlab (Tripadvisor) und Experience Abu Dhabi, aufgebaut rund um die \u201eSuper Reality Domes&#8220;. Sie verbindet die Reisedaten von Tripadvisor mit der kinoreifen 360\u00b0-Projektion der ORA-Sph\u00e4re, um das Publikum in die Wahrzeichen von Abu Dhabi eintauchen zu lassen und die L\u00fccke zwischen dem Durchst\u00f6bern eines Reiseziels online und dem echten Erleben zu schlie\u00dfen.<\/p>\n<h2 style=\"margin-top:60px\">Das Projekt<\/h2>\n<h3>Der Ort<\/h3>\n<p>Hudson Yards in New York, in einer 360\u00b0-Projektionskuppel, f\u00fcr die Aktivierung \u201eAbu Dhabi is Calling&#8220; (7 Tage), vor einem dichten, internationalen und multikulturellen Publikum.<\/p>\n<h3>Wozu sie diente<\/h3>\n<p>Ein taktiles Herzst\u00fcck im Zentrum der Kuppel bieten, um den Besucher in die Geschichte von Abu Dhabi eintauchen zu lassen, statt sie ihm passiv zu zeigen. Der Auftrag: ein taktiles Element, das sich sauber in die bestehende Kuppel einf\u00fcgt, sodass das, was ein Besucher mit den H\u00e4nden tut, ver\u00e4ndert, was alle sehen.<\/p>\n<h3>Was gezeigt wurde &amp; das Erlebnis<\/h3>\n<p>Man ber\u00fchrt die Sph\u00e4re, und die 360\u00b0-Kuppel reagiert in Echtzeit: Man w\u00e4hlt einen Ort oder ein Erlebnis, und es entfaltet sich als Projektion rund um den Besucher. Die Menschen h\u00f6ren auf zuzuschauen und fangen an zu steuern, jeder stellt sich in den Mittelpunkt der bekanntesten Orte von Abu Dhabi.<\/p>\n<p><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/abudhabi-2.jpg\" alt=\"360\u00b0-Kuppel und ORA-Sph\u00e4re, Abu Dhabi is Calling\"><\/p>\n<h3>Der Nutzen<\/h3>\n<p>\u00dcber die sieben Tage mehr als 5 000 Besucher und \u00fcber 2 000 Ber\u00fchrungsinteraktionen. Die Aktivierung wurde zu einem Ort, den man besucht, und st\u00e4rkte die Markenpr\u00e4senz und das Bild von Abu Dhabi als eine Reise werte Destination.<\/p>\n<div class=\"quote\">\u201eDie perfekte Schnittstelle von Kultur, Kreativit\u00e4t und Technologie.&#8220;<span class=\"src\">Steve Paganelli, DCT Abu Dhabi<\/span><\/div>\n<p><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/abudhabi-3.jpg\" alt=\"Besucher rund um die ORA-Sph\u00e4re, Abu Dhabi is Calling\"><\/p>\n<p style=\"color:#8a8a8a;font-size:16px;margin-top:22px;text-align:left\">Umgesetzt mit Wanderlab (Tripadvisor) und Experience Abu Dhabi, im Format \u201eSuper Reality Domes&#8220;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Eine 360\u00b0-Kuppel, per Ber\u00fchrung gesteuert TourismNew YorkORA + 60 F\u00fcr die Aktivierung \u201eAbu Dhabi is Calling&#8220; platzierten Experience Abu Dhabi und Tripadvisor die ORA-Sph\u00e4re im Herzen einer 360\u00b0-Projektionskuppel. Man ber\u00fchrt die Sph\u00e4re, und die Kuppel reagiert in Echtzeit: Der Besucher wird zum Akteur und Reisenden des Erlebnisses. \u00dcber \u201eAbu Dhabi is Calling&#8220; \u201eAbu Dhabi is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-10987","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experience Abu Dhabi \u00d7 Tripadvisor - ORA Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ora.vision\/de\/experience-abu-dhabi-tripadvisor\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experience Abu Dhabi \u00d7 Tripadvisor - ORA Vision\" \/>\n<meta property=\"og:description\" content=\"Eine 360\u00b0-Kuppel, per Ber\u00fchrung gesteuert TourismNew YorkORA + 60 F\u00fcr die Aktivierung \u201eAbu Dhabi is Calling&#8220; platzierten Experience Abu Dhabi und Tripadvisor die ORA-Sph\u00e4re im Herzen einer 360\u00b0-Projektionskuppel. 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