{"id":10987,"date":"2026-08-19T08:21:23","date_gmt":"2026-08-19T08:21:23","guid":{"rendered":"https:\/\/ora.vision\/?page_id=10987"},"modified":"2026-09-07T15:16:31","modified_gmt":"2026-09-07T15:16:31","slug":"experience-abu-dhabi-tripadvisor","status":"publish","type":"page","link":"https:\/\/ora.vision\/de\/experience-abu-dhabi-tripadvisor\/","title":{"rendered":"Experience Abu Dhabi \u00d7 Tripadvisor"},"content":{"rendered":"<style>.ora-f h2{font-size:34px;font-weight:400;color:#fff;margin:0 0 20px;letter-spacing:-.3px}.ora-f h3{font-size:24px;font-weight:500;color:#fff;margin:38px 0 12px}.ora-f p{font-size:21px;line-height:1.75;color:#cccccc;margin:0 0 18px;text-align:justify}.ora-f .logo{height:62px;width:auto;filter:brightness(0) invert(1);display:block;margin:0 auto 40px}.ora-f .h1{font-size:50px;font-weight:300;color:#fff;letter-spacing:-.5px;margin:0 0 44px;line-height:1.15}.ora-f .lead{font-size:23px;line-height:1.65;color:#eaeaea;text-align:justify;margin:34px 0 0}.ora-f .herobox{overflow:hidden;border-radius:16px;height:400px;width:100%}.ora-f .herobox img{width:100%;height:400px;object-fit:cover;object-position:center;display:block;margin:0}.ora-f .idcard{border:1px solid #2a2a2a;border-radius:16px;padding:6px 26px;background:#111}.ora-f .idrow{padding:15px 0;border-bottom:1px solid #232323}.ora-f .idrow:last-child{border-bottom:0}.ora-f .idlab{font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;margin:0 0 5px}.ora-f .idval{font-size:19px;color:#fff;margin:0;line-height:1.35;font-weight:500}.ora-f .sec{max-width:1080px}.ora-f-wrap td{border:0!important;background:transparent!important}.ora-f .phbody{width:100%;border-radius:16px;margin:38px 0 8px;display:block}.ora-f .quote{border-left:3px solid #444;padding:4px 0 4px 28px;margin:30px 0;font-size:23px;line-height:1.5;color:#eaeaea}.ora-f .quote .src{display:block;margin-top:14px;font-size:17px;color:#8a8a8a}<\/style>\n<div class=\"ora-f ora-f-wrap\" style=\"background:#0a0a0a;width:100vw;margin-left:calc(50% - 50vw);padding:84px 24px\">\n<div style=\"max-width:1280px;margin:0 auto\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/tripadvisor-logo.png\" alt=\"Tripadvisor\"><\/p>\n<div class=\"h1\">Eine 360\u00b0-Kuppel, per Ber\u00fchrung gesteuert<\/div>\n<table style=\"width:100%;border-collapse:collapse;border:0\">\n<tbody>\n<tr>\n<td style=\"width:54%;vertical-align:top;padding:0 34px 0 0;border:0\">\n<div class=\"herobox\"><img decoding=\"async\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/abudhabi-hero.jpg\" alt=\"ORA-Kugel im Herzen der Kuppel Abu Dhabi is Calling\"><\/div>\n<\/td>\n<td style=\"width:46%;vertical-align:top;border:0\">\n<div class=\"idcard\">\n<div class=\"idrow\">\n<p class=\"idlab\">Branche<\/p>\n<p class=\"idval\">Tourismus<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Stadt \/ Land<\/p>\n<p class=\"idval\">New York, Paris, Mumbai<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">ORA-Produkt<\/p>\n<p class=\"idval\">ORA + 60<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Event<\/p>\n<p class=\"idval\">\u201eAbu Dhabi is Calling&#8220; (7 Tage)<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Ort<\/p>\n<p class=\"idval\">Hudson Yards (360\u00b0-Kuppel), New York<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"lead\">F\u00fcr die Aktivierung \u201eAbu Dhabi is Calling&#8220; platzierten Experience Abu Dhabi und Tripadvisor die ORA-Kugel im Herzen einer 360\u00b0-Projektionskuppel. Man ber\u00fchrt die Kugel, und die Kuppel reagiert in Echtzeit: Der Besucher wird zum Akteur und Reisenden des Erlebnisses.<\/p>\n<div class=\"sec\" style=\"margin-top:64px\">\n<h2>\u00dcber \u201eAbu Dhabi is Calling&#8220;<\/h2>\n<p>\u201eAbu Dhabi is Calling&#8220; ist eine reisende Aktivierung, die aus einer Partnerschaft zwischen dem Department of Culture and Tourism \u2013 Abu Dhabi, Tripadvisor (Wanderlab), Polar Media und ORA entstanden ist. Sie verbindet die Reisedaten von Tripadvisor mit der von der ORA-Kugel gesteuerten kinematografischen 360\u00b0-Projektion, um das Publikum in die ikonischen St\u00e4tten Abu Dhabis eintauchen zu lassen und den Abstand zwischen dem Durchst\u00f6bern eines Reiseziels online und dem echten Erleben zu verringern.<\/p>\n<h2 style=\"margin-top:60px\">Das Projekt<\/h2>\n<h3>Der Ort<\/h3>\n<p>Eine 8 Meter gro\u00dfe Projektionskuppel, auf einer Esplanade aufgebaut und im Inneren klimatisiert. Pr\u00e4sentiert bei Hudson Yards in New York, dann in Paris und Mumbai, vor einem dichten, internationalen und multikulturellen Publikum. Im Zentrum der Kuppel steht die Kugel, das Navigationswerkzeug des Erlebnisses.<\/p>\n<h3>Wozu<\/h3>\n<p>Besucher nach Abu Dhabi locken durch ein Event, das von Stadt zu Stadt reist. Ein taktiles Herzst\u00fcck im Zentrum der Kuppel bieten, um den Besucher in die touristische und kulturelle Welt des Emirats zu versetzen, in voller Immersion, statt sie ihm passiv zu zeigen.<\/p>\n<h3>Was gezeigt wurde &amp; das Erlebnis<\/h3>\n<p>Auf der Kugel alle Sehensw\u00fcrdigkeiten Abu Dhabis, mit den Tipps und Empfehlungen von Tripadvisor und den Bewertungen der Reisenden. Man ber\u00fchrt die Kugel, und die 360\u00b0-Kuppel reagiert in Echtzeit: spektakul\u00e4re Bilder der W\u00fcste, kulturelle Orte und m\u00e4rchenhafte G\u00e4rten entfalten sich rund um den Besucher. Die Menschen h\u00f6ren auf zuzuschauen und beginnen zu steuern, jeder stellt sich in die Mitte der ikonischsten Orte des Emirats.<\/p>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/abudhabi-2.jpg\" alt=\"360\u00b0-Kuppel und ORA-Kugel, Abu Dhabi is Calling\"><\/p>\n<h3>Der Nutzen<\/h3>\n<p>Getragen von einer gro\u00dfen Kampagne in der U-Bahn und auf den Stra\u00dfen New Yorks, verst\u00e4rkt durch Influencer, zog die Aktivierung in drei Tagen mehr als 50.000 Besucher auf die Esplanade von Hudson Yards, dann 20.000 in Paris und 15.000 in Mumbai. Das Event wurde zu einem Ort, den man besucht, und st\u00e4rkte die Pr\u00e4senz der Marke und das Bild Abu Dhabis als eine Reise werte Destination.<\/p>\n<div class=\"quote\">\u201eDer perfekte Schnittpunkt von Kultur, Kreativit\u00e4t und Technologie.&#8220;<span class=\"src\">Steve Paganelli, DCT Abu Dhabi<\/span><\/div>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/abudhabi-3.jpg\" alt=\"Besucher rund um die ORA-Kugel, Abu Dhabi is Calling\"><\/p>\n<p style=\"color:#8a8a8a;font-size:16px;margin-top:22px;text-align:left\">Realisiert mit Wanderlab (Tripadvisor), Experience Abu Dhabi und Polar Media, im Format \u201eSuper Reality Domes&#8220;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Eine 360\u00b0-Kuppel, per Ber\u00fchrung gesteuert Branche Tourismus Stadt \/ Land New York, Paris, Mumbai ORA-Produkt ORA + 60 Event \u201eAbu Dhabi is Calling&#8220; (7 Tage) Ort Hudson Yards (360\u00b0-Kuppel), New York F\u00fcr die Aktivierung \u201eAbu Dhabi is Calling&#8220; platzierten Experience Abu Dhabi und Tripadvisor die ORA-Kugel im Herzen einer 360\u00b0-Projektionskuppel. Man ber\u00fchrt die Kugel, und [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-10987","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experience Abu Dhabi \u00d7 Tripadvisor - ORA Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ora.vision\/de\/experience-abu-dhabi-tripadvisor\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experience Abu Dhabi \u00d7 Tripadvisor - ORA Vision\" \/>\n<meta property=\"og:description\" content=\"Eine 360\u00b0-Kuppel, per Ber\u00fchrung gesteuert Branche Tourismus Stadt \/ Land New York, Paris, Mumbai ORA-Produkt ORA + 60 Event \u201eAbu Dhabi is Calling&#8220; (7 Tage) Ort Hudson Yards (360\u00b0-Kuppel), New York F\u00fcr die Aktivierung \u201eAbu Dhabi is Calling&#8220; platzierten Experience Abu Dhabi und Tripadvisor die ORA-Kugel im Herzen einer 360\u00b0-Projektionskuppel. 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