{"id":10930,"date":"2026-08-19T08:13:18","date_gmt":"2026-08-19T08:13:18","guid":{"rendered":"https:\/\/ora.vision\/?page_id=10930"},"modified":"2026-08-19T10:12:57","modified_gmt":"2026-08-19T10:12:57","slug":"loreal","status":"publish","type":"page","link":"https:\/\/ora.vision\/es\/loreal\/","title":{"rendered":"L&#8217;Or\u00e9al"},"content":{"rendered":"<style>.ora-f h2{font-size:34px;font-weight:400;color:#fff;margin:0 0 20px;letter-spacing:-.3px}.ora-f h3{font-size:24px;font-weight:500;color:#fff;margin:38px 0 12px}.ora-f p{font-size:21px;line-height:1.75;color:#cccccc;margin:0 0 18px;text-align:justify}.ora-f .logo{height:64px;width:auto;filter:brightness(0) invert(1);display:block;margin:0 auto 44px}.ora-f .h1{font-size:50px;font-weight:300;color:#fff;letter-spacing:-.5px;margin:0 0 44px;line-height:1.15}.ora-f .chip{display:inline-block;border:1.5px solid #555;border-radius:32px;padding:13px 26px;font-size:20px;color:#f0f0f0;margin:0 10px 12px 0;letter-spacing:.5px}.ora-f .lead{font-size:23px;line-height:1.65;color:#eaeaea;text-align:justify}.ora-f img.ph{width:100%;border-radius:16px;margin:38px 0 8px;display:block}.ora-f .btn{display:inline-block;padding:16px 34px;border:1px solid #555;border-radius:40px;color:#fff;text-decoration:none;font-size:18px;transition:background .2s,border-color .2s}.ora-f .btn:hover{background:#fff;color:#0a0a0a;border-color:#fff}.ora-f .sec{max-width:1080px}.ora-f-wrap td{border:0!important;background:transparent!important}<\/style>\n<div class=\"ora-f ora-f-wrap\" style=\"background:#0a0a0a;width:100vw;margin-left:calc(50% - 50vw);padding:84px 24px\">\n<div style=\"max-width:1280px;margin:0 auto\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-logo.png\" alt=\"L'Or\u00e9al\"><\/p>\n<div class=\"h1\">La ciencia de los ingredientes, en 3D<\/div>\n<table style=\"width:100%;border-collapse:collapse;border:0\">\n<tbody>\n<tr>\n<td style=\"width:56%;vertical-align:top;padding:0 34px 0 0;border:0\"><img decoding=\"async\" class=\"ph\" style=\"margin:0\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech.jpg\" alt=\"L'Or\u00e9al, esfera ORA en VivaTech\"><\/td>\n<td style=\"width:44%;vertical-align:top;border:0\">\n<div style=\"margin:8px 0 22px\"><span class=\"chip\">Retail<\/span><span class=\"chip\">Francia<\/span><span class=\"chip\">ORA + 60<\/span><\/div>\n<p class=\"lead\">Para VivaTech 2026, L&#8217;Or\u00e9al transform\u00f3 la red invisible de sus ingredientes en un knowledge graph 3D vivo sobre la esfera ORA. Nodos y enlaces luminosos envuelven la esfera y hacen comprensible de un vistazo la ciencia detr\u00e1s de la belleza; la esfera se convirti\u00f3 en una de las piezas centrales del stand.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sec\" style=\"margin-top:68px\">\n<h2>Acerca de L&#8217;Or\u00e9al<\/h2>\n<p>\u00bfQui\u00e9n no conoce L&#8217;Or\u00e9al? N\u00famero uno mundial en cosm\u00e9tica, con sede en Francia, el grupo abarca el cuidado de la piel, el maquillaje, el cabello y el perfume a trav\u00e9s de decenas de marcas.<\/p>\n<p>Dirigido por su director general Nicolas Hieronimus, es pionero de la \u00abBeauty Tech\u00bb, combinando ciencia, datos e inteligencia artificial para dise\u00f1ar y personalizar sus productos.<\/p>\n<h2 style=\"margin-top:60px\">El proyecto<\/h2>\n<h3>El lugar<\/h3>\n<p>El stand de L&#8217;Or\u00e9al en VivaTech 2026, en Par\u00eds, ante un p\u00fablico de profesionales de la tecnolog\u00eda y la innovaci\u00f3n, y de visitantes que acud\u00edan a descubrir los \u00faltimos avances.<\/p>\n<h3>Para qu\u00e9 serv\u00eda<\/h3>\n<p>Revelar la red invisible que conecta los ingredientes de sus productos, la ciencia detr\u00e1s de la belleza, de una forma que los visitantes pudieran ver y explorar de verdad, en lugar de como un esquema plano y abstracto.<\/p>\n<h3>Lo que se mostraba y la experiencia<\/h3>\n<p>Un knowledge graph en tres dimensiones: los ingredientes aparecen como nodos y sus relaciones como enlaces luminosos que se conectan alrededor de la esfera. En el stand, la esfera conviv\u00eda con pantallas que prolongaban el relato, haciendo dialogar el objeto y el dato.<\/p>\n<p><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech-2.jpg\" alt=\"L'Or\u00e9al, knowledge graph de ingredientes en la esfera ORA\"><\/p>\n<h3>El beneficio<\/h3>\n<p>Una red densa de datos hecha comprensible de un vistazo: lo que un esquema aplana, la esfera lo hace vivir. La instalaci\u00f3n se convirti\u00f3 en una de las piezas centrales del stand de L&#8217;Or\u00e9al en VivaTech, y la esfera atrajo al p\u00fablico.<\/p>\n<p><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech-3.jpg\" alt=\"L'Or\u00e9al, experiencia en la esfera ORA en VivaTech\"><\/p>\n<p style=\"color:#8a8a8a;font-size:16px;margin-top:22px;text-align:left\">Contenido creado con el equipo de ORA.<\/p>\n<h2 style=\"margin-top:60px\">Entrevista<\/h2>\n<p style=\"text-align:left\">Descubre la instalaci\u00f3n en v\u00eddeo.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/drive.google.com\/file\/d\/1x4NYtXc7BqwPjxcfH3QI7zgdASpZf9QR\/view\" target=\"_blank\" rel=\"noopener\">Ver la entrevista \u2197<\/a><\/p>\n<h2 style=\"margin-top:60px\">Verlo en el simulador<\/h2>\n<p style=\"text-align:left\">Explora directamente, en una esfera 3D, lo que se mostraba.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/ora.vision\/simulator\/\" target=\"_blank\" rel=\"noopener\">Abrir el simulador \u2197<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La ciencia de los ingredientes, en 3D RetailFranciaORA + 60 Para VivaTech 2026, L&#8217;Or\u00e9al transform\u00f3 la red invisible de sus ingredientes en un knowledge graph 3D vivo sobre la esfera ORA. Nodos y enlaces luminosos envuelven la esfera y hacen comprensible de un vistazo la ciencia detr\u00e1s de la belleza; la esfera se convirti\u00f3 en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-10930","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al - ORA Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ora.vision\/es\/loreal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al - ORA Vision\" \/>\n<meta property=\"og:description\" content=\"La ciencia de los ingredientes, en 3D RetailFranciaORA + 60 Para VivaTech 2026, L&#8217;Or\u00e9al transform\u00f3 la red invisible de sus ingredientes en un knowledge graph 3D vivo sobre la esfera ORA. 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