{"id":10945,"date":"2026-08-19T08:16:09","date_gmt":"2026-08-19T08:16:09","guid":{"rendered":"https:\/\/ora.vision\/?page_id=10945"},"modified":"2026-09-10T10:12:28","modified_gmt":"2026-09-10T10:12:28","slug":"cma-cgm","status":"publish","type":"page","link":"https:\/\/ora.vision\/es\/cma-cgm\/","title":{"rendered":"CMA CGM"},"content":{"rendered":"<style>.ora-f h2{font-size:34px;font-weight:400;color:#fff;margin:0 0 20px;letter-spacing:-.3px}.ora-f h3{font-size:24px;font-weight:500;color:#fff;margin:38px 0 12px}.ora-f p{font-size:21px;line-height:1.75;color:#cccccc;margin:0 0 18px;text-align:justify}.ora-f .logo{height:88px;width:auto;filter:brightness(0) invert(1);display:block;margin:0 auto 44px}.ora-f .h1{font-size:50px;font-weight:300;color:#fff;letter-spacing:-.5px;margin:0 0 44px;line-height:1.15}.ora-f .lead{font-size:23px;line-height:1.65;color:#eaeaea;text-align:justify;margin:34px 0 0}.ora-f img.ph{width:100%;border-radius:16px;margin:0;display:block}.ora-f .idcard{border:1px solid #2a2a2a;border-radius:16px;padding:6px 26px;background:#111}.ora-f .idrow{padding:15px 0;border-bottom:1px solid #232323}.ora-f .idrow:last-child{border-bottom:0}.ora-f .idlab{font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;margin:0 0 5px}.ora-f .idval{font-size:19px;color:#fff;margin:0;line-height:1.35;font-weight:500}.ora-f .sec{max-width:1080px}.ora-f-wrap td{border:0!important;background:transparent!important}.ora-f .phbody{width:100%;border-radius:16px;margin:38px 0 8px;display:block}.ora-f .btn{display:inline-block;padding:16px 34px;border:1px solid #555;border-radius:40px;color:#fff;text-decoration:none;font-size:18px;transition:background .2s,border-color .2s}.ora-f .btn:hover{background:#fff;color:#0a0a0a;border-color:#fff}<\/style>\n<div class=\"ora-f ora-f-wrap\" style=\"background:#0a0a0a;width:100vw;margin-left:calc(50% - 50vw);padding:84px 24px\">\n<div style=\"max-width:1280px;margin:0 auto\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/cma-cgm-logo.png\" alt=\"CMA CGM\"><\/p>\n<div class=\"h1\">700+ buques en directo sobre una esfera<\/div>\n<table style=\"width:100%;border-collapse:collapse;border:0\">\n<tbody>\n<tr>\n<td style=\"width:54%;vertical-align:top;padding:0 34px 0 0;border:0\"><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/cma-cgm-vivatech.jpg\" alt=\"CMA CGM, esfera ORA en la sala del Comex\"><\/td>\n<td style=\"width:46%;vertical-align:top;border:0\">\n<div class=\"idcard\">\n<div class=\"idrow\">\n<p class=\"idlab\">Industria<\/p>\n<p class=\"idval\">Corporativo<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Ciudad \/ Pa\u00eds<\/p>\n<p class=\"idval\">Francia (Marsella)<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Producto ORA<\/p>\n<p class=\"idval\">ORA + 80<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Ubicaci\u00f3n<\/p>\n<p class=\"idval\">Sala del Comex, sede de CMA CGM<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"lead\">En la sede de CMA CGM en Marsella, la esfera ORA muestra toda la flota, m\u00e1s de 700 buques, en tiempo real en la sala del comit\u00e9 ejecutivo. Cada buque es accesible con un simple toque, con capas meteorol\u00f3gicas en directo: olas, viento y corrientes. La esfera funciona en sincronizaci\u00f3n con la gran pantalla mural de la sala.<\/p>\n<div class=\"sec\" style=\"margin-top:64px\">\n<h2>Acerca de CMA CGM<\/h2>\n<p>CMA CGM es un grupo familiar franc\u00e9s de transporte mar\u00edtimo y log\u00edstica, con sede en Marsella, y una de las mayores navieras de portacontenedores del mundo. Dirigido por su presidente Rodolphe Saad\u00e9, el grupo transporta mercanc\u00edas por todo el globo con una flota de m\u00e1s de 700 buques.<\/p>\n<p>M\u00e1s all\u00e1 del transporte mar\u00edtimo, CMA CGM se ha desarrollado en la log\u00edstica, las terminales portuarias y los medios de comunicaci\u00f3n.<\/p>\n<h2 style=\"margin-top:60px\">El proyecto<\/h2>\n<h3>El lugar<\/h3>\n<p>La sala del comit\u00e9 ejecutivo (Comex) en la sede de CMA CGM, en Marsella, en instalaci\u00f3n permanente. La esfera est\u00e1 situada junto a la gran pantalla de la sala de reuniones, con la que funciona en sincronizaci\u00f3n.<\/p>\n<h3>Para qu\u00e9<\/h3>\n<p>Presentar de forma interactiva la flota mundial de CMA CGM, tanto los buques propios como los operados por el grupo, as\u00ed como sus rutas y su informaci\u00f3n operativa principal. CMA CGM ya dispon\u00eda de una aplicaci\u00f3n mural que permit\u00eda visualizar toda su flota, las rutas mar\u00edtimas y los datos meteorol\u00f3gicos. El objetivo fue ampliar esta experiencia sincroniz\u00e1ndola con una esfera ORA, capaz de retomar las mismas funcionalidades ofreciendo a la vez una interacci\u00f3n m\u00e1s inmersiva. La esfera permite adem\u00e1s pilotar la pantalla mural de 4 metros de di\u00e1metro, creando una experiencia coherente entre la visualizaci\u00f3n global, la navegaci\u00f3n por los datos y la visualizaci\u00f3n en gran formato.<\/p>\n<h3>Lo que se mostraba y la experiencia<\/h3>\n<p>La esfera permite visualizar toda la flota de CMA CGM, con m\u00e1s de 700 buques propios y alrededor de 300 buques operados por el grupo. Los usuarios pueden seguir las rutas mar\u00edtimas y consultar los desplazamientos de los buques en un periodo de hasta 10 d\u00edas en el pasado y 10 d\u00edas en el futuro. La experiencia integra tambi\u00e9n una visualizaci\u00f3n completa de la meteorolog\u00eda marina a escala mundial: olas, vientos y corrientes se representan mediante part\u00edculas din\u00e1micas y c\u00f3digos de color seg\u00fan las zonas. Por \u00faltimo, la alternancia d\u00eda\/noche se muestra en tiempo real en todo el globo.<\/p>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/cma-cgm-2.jpg\" alt=\"CMA CGM, flota sobre la esfera ORA\"><\/p>\n<h3>El beneficio<\/h3>\n<p>Herramienta de comunicaci\u00f3n clave para mostrar el conjunto de las operaciones del grupo, tanto internamente para los equipos de CMA CGM como para los clientes. La esfera viaja y se expone en todas las grandes ferias en las que participa CMA CGM.<\/p>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/cma-cgm-3.jpg\" alt=\"CMA CGM, experiencia sobre la esfera ORA\"><\/p>\n<p style=\"color:#8a8a8a;font-size:16px;margin-top:22px;text-align:left\">Contenido dise\u00f1ado por el equipo ORA.<\/p>\n<h2 style=\"margin-top:60px\">Entrevista<\/h2>\n<p style=\"text-align:left\">Descubra la instalaci\u00f3n en v\u00eddeo.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/drive.google.com\/file\/d\/1MepYISfBMSNwtzHasSvkK3vASjkl4Dj2\/view\" target=\"_blank\" rel=\"noopener\">Ver la entrevista \u2197<\/a><\/p>\n<h2 style=\"margin-top:60px\">Ver en el simulador<\/h2>\n<p style=\"text-align:left\">Explore directamente, en una esfera 3D, lo que se mostraba.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/ora.vision\/simulator\/?r=cma\" target=\"_blank\" rel=\"noopener\">Abrir el simulador \u2197<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>700+ buques en directo sobre una esfera Industria Corporativo Ciudad \/ Pa\u00eds Francia (Marsella) Producto ORA ORA + 80 Ubicaci\u00f3n Sala del Comex, sede de CMA CGM En la sede de CMA CGM en Marsella, la esfera ORA muestra toda la flota, m\u00e1s de 700 buques, en tiempo real en la sala del comit\u00e9 ejecutivo. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-10945","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CMA CGM - ORA Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ora.vision\/es\/cma-cgm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMA CGM - ORA Vision\" \/>\n<meta property=\"og:description\" content=\"700+ buques en directo sobre una esfera Industria Corporativo Ciudad \/ Pa\u00eds Francia (Marsella) Producto ORA ORA + 80 Ubicaci\u00f3n Sala del Comex, sede de CMA CGM En la sede de CMA CGM en Marsella, la esfera ORA muestra toda la flota, m\u00e1s de 700 buques, en tiempo real en la sala del comit\u00e9 ejecutivo. 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