{"id":10846,"date":"2026-08-19T08:13:18","date_gmt":"2026-08-19T08:13:18","guid":{"rendered":"https:\/\/ora.vision\/?page_id=10846"},"modified":"2026-09-10T10:14:01","modified_gmt":"2026-09-10T10:14:01","slug":"loreal","status":"publish","type":"page","link":"https:\/\/ora.vision\/fr\/loreal\/","title":{"rendered":"L&rsquo;Or\u00e9al"},"content":{"rendered":"<style>.ora-f h2{font-size:34px;font-weight:400;color:#fff;margin:0 0 20px;letter-spacing:-.3px}.ora-f h3{font-size:24px;font-weight:500;color:#fff;margin:38px 0 12px}.ora-f p{font-size:21px;line-height:1.75;color:#cccccc;margin:0 0 18px;text-align:justify}.ora-f .logo{height:64px;width:auto;filter:brightness(0) invert(1);display:block;margin:0 auto 44px}.ora-f .h1{font-size:50px;font-weight:300;color:#fff;letter-spacing:-.5px;margin:0 0 44px;line-height:1.15}.ora-f .lead{font-size:23px;line-height:1.65;color:#eaeaea;text-align:justify;margin:34px 0 0}.ora-f img.ph{width:100%;border-radius:16px;margin:0;display:block}.ora-f .idcard{border:1px solid #2a2a2a;border-radius:16px;padding:6px 26px;background:#111}.ora-f .idrow{padding:15px 0;border-bottom:1px solid #232323}.ora-f .idrow:last-child{border-bottom:0}.ora-f .idlab{font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;margin:0 0 5px}.ora-f .idval{font-size:19px;color:#fff;margin:0;line-height:1.35;font-weight:500}.ora-f .sec{max-width:1080px}.ora-f-wrap td{border:0!important;background:transparent!important}.ora-f .phbody{width:100%;border-radius:16px;margin:38px 0 8px;display:block}.ora-f .btn{display:inline-block;padding:16px 34px;border:1px solid #555;border-radius:40px;color:#fff;text-decoration:none;font-size:18px;transition:background .2s,border-color .2s}.ora-f .btn:hover{background:#fff;color:#0a0a0a;border-color:#fff}<\/style>\n<div class=\"ora-f ora-f-wrap\" style=\"background:#0a0a0a;width:100vw;margin-left:calc(50% - 50vw);padding:84px 24px\">\n<div style=\"max-width:1280px;margin:0 auto\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-logo.png\" alt=\"L'Or\u00e9al\"><\/p>\n<div class=\"h1\">La science des ingr\u00e9dients, en 3D<\/div>\n<table style=\"width:100%;border-collapse:collapse;border:0\">\n<tbody>\n<tr>\n<td style=\"width:54%;vertical-align:top;padding:0 34px 0 0;border:0\"><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech.jpg\" alt=\"L'Or\u00e9al, sph\u00e8re ORA \u00e0 VivaTech\"><\/td>\n<td style=\"width:46%;vertical-align:top;border:0\">\n<div class=\"idcard\">\n<div class=\"idrow\">\n<p class=\"idlab\">Industrie<\/p>\n<p class=\"idval\">Commerce de d\u00e9tail<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Ville \/ Pays<\/p>\n<p class=\"idval\">France (Paris)<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Produit ORA<\/p>\n<p class=\"idval\">ORA + 60<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">\u00c9v\u00e9nement<\/p>\n<p class=\"idval\">VivaTech 2026<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Lieu exact<\/p>\n<p class=\"idval\">Stand L&rsquo;Or\u00e9al<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"lead\">Pour VivaTech 2026, L&rsquo;Or\u00e9al a transform\u00e9 le r\u00e9seau invisible de ses ingr\u00e9dients en un knowledge graph 3D vivant sur la sph\u00e8re ORA. Des n\u0153uds et des liens lumineux enveloppent la sph\u00e8re, rendant saisissable en un coup d&rsquo;\u0153il la science derri\u00e8re la beaut\u00e9, et la sph\u00e8re est devenue l&rsquo;une des pi\u00e8ces ma\u00eetresses du stand.<\/p>\n<div class=\"sec\" style=\"margin-top:64px\">\n<h2>\u00c0 propos de L&rsquo;Or\u00e9al<\/h2>\n<p>Qui ne conna\u00eet pas L&rsquo;Or\u00e9al. Num\u00e9ro un mondial des cosm\u00e9tiques, dont le si\u00e8ge est en France, le groupe couvre le soin de la peau, le maquillage, les cheveux et le parfum \u00e0 travers des dizaines de marques.<\/p>\n<p>Dirig\u00e9 par son PDG Nicolas Hieronimus, il est un pionnier de la \u00ab Beauty Tech \u00bb, m\u00ealant science, donn\u00e9es et intelligence artificielle pour concevoir et personnaliser ses produits.<\/p>\n<h2 style=\"margin-top:60px\">Le projet<\/h2>\n<h3>Le lieu<\/h3>\n<p>Le stand L&rsquo;Or\u00e9al \u00e0 VivaTech 2026, \u00e0 Paris, devant un public de professionnels de la tech et de l&rsquo;innovation, et de visiteurs venus d\u00e9couvrir les derni\u00e8res avanc\u00e9es.<\/p>\n<h3>Pour quel usage<\/h3>\n<p>Mettre en lumi\u00e8re le r\u00e9seau invisible qui relie les diff\u00e9rents ingr\u00e9dients utilis\u00e9s dans les produits L&rsquo;Or\u00e9al, gr\u00e2ce \u00e0 une visualisation interactive de type knowledge graph. La sph\u00e8re permet de rendre tangible et accessible la complexit\u00e9 scientifique qui se cache derri\u00e8re la formulation des produits et d&rsquo;illustrer de mani\u00e8re spectaculaire la science au service de la beaut\u00e9.<\/p>\n<h3>Ce qui \u00e9tait affich\u00e9 &amp; l&rsquo;exp\u00e9rience<\/h3>\n<p>Un knowledge graph 3D des ingr\u00e9dients, compos\u00e9 de n\u0153uds et de connexions lumineuses enveloppant la sph\u00e8re. Cette visualisation met en sc\u00e8ne les relations entre les actifs, les formulations et les diff\u00e9rentes familles d&rsquo;ingr\u00e9dients. En cliquant sur chaque point lumineux, le visiteur peut d\u00e9couvrir \u00e0 quel ingr\u00e9dient, actif ou famille il est rattach\u00e9, et explorer plus en d\u00e9tail la complexit\u00e9 scientifique de l&rsquo;univers L&rsquo;Or\u00e9al.<\/p>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech-2.jpg\" alt=\"L'Or\u00e9al, knowledge graph des ingr\u00e9dients sur la sph\u00e8re ORA\"><\/p>\n<h3>Le b\u00e9n\u00e9fice<\/h3>\n<p>Un r\u00e9seau dense et complexe de donn\u00e9es rendu imm\u00e9diatement compr\u00e9hensible gr\u00e2ce \u00e0 une visualisation interactive et immersive. La sph\u00e8re s&rsquo;est impos\u00e9e comme l&rsquo;une des pi\u00e8ces ma\u00eetresses du stand, attirant naturellement les visiteurs et suscitant leur curiosit\u00e9 par son format original et la richesse de l&rsquo;exp\u00e9rience propos\u00e9e.<\/p>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech-3.jpg\" alt=\"L'Or\u00e9al, exp\u00e9rience sur la sph\u00e8re ORA \u00e0 VivaTech\"><\/p>\n<p style=\"color:#8a8a8a;font-size:16px;margin-top:22px;text-align:left\">Contenu con\u00e7u par l&rsquo;\u00e9quipe ORA.<\/p>\n<h2 style=\"margin-top:60px\">Interview<\/h2>\n<p style=\"text-align:left\">D\u00e9couvrez l&rsquo;installation en vid\u00e9o.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/drive.google.com\/file\/d\/1x4NYtXc7BqwPjxcfH3QI7zgdASpZf9QR\/view\" target=\"_blank\" rel=\"noopener\">Voir l&rsquo;interview \u2197<\/a><\/p>\n<h2 style=\"margin-top:60px\">Voir sur le simulateur<\/h2>\n<p style=\"text-align:left\">Explorez directement, sur une sph\u00e8re 3D, ce qui \u00e9tait affich\u00e9.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/ora.vision\/simulator\/?r=loreal\" target=\"_blank\" rel=\"noopener\">Ouvrir le simulateur \u2197<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La science des ingr\u00e9dients, en 3D Industrie Commerce de d\u00e9tail Ville \/ Pays France (Paris) Produit ORA ORA + 60 \u00c9v\u00e9nement VivaTech 2026 Lieu exact Stand L&rsquo;Or\u00e9al Pour VivaTech 2026, L&rsquo;Or\u00e9al a transform\u00e9 le r\u00e9seau invisible de ses ingr\u00e9dients en un knowledge graph 3D vivant sur la sph\u00e8re ORA. Des n\u0153uds et des liens lumineux [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-10846","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al - ORA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ora.vision\/fr\/loreal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al - ORA\" \/>\n<meta property=\"og:description\" content=\"La science des ingr\u00e9dients, en 3D Industrie Commerce de d\u00e9tail Ville \/ Pays France (Paris) Produit ORA ORA + 60 \u00c9v\u00e9nement VivaTech 2026 Lieu exact Stand L&rsquo;Or\u00e9al Pour VivaTech 2026, L&rsquo;Or\u00e9al a transform\u00e9 le r\u00e9seau invisible de ses ingr\u00e9dients en un knowledge graph 3D vivant sur la sph\u00e8re ORA. 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