{"id":10846,"date":"2026-08-19T08:13:18","date_gmt":"2026-08-19T08:13:18","guid":{"rendered":"https:\/\/ora.vision\/?page_id=10846"},"modified":"2026-08-19T10:12:40","modified_gmt":"2026-08-19T10:12:40","slug":"loreal","status":"publish","type":"page","link":"https:\/\/ora.vision\/fr\/loreal\/","title":{"rendered":"L&rsquo;Or\u00e9al"},"content":{"rendered":"<style>.ora-f h2{font-size:34px;font-weight:400;color:#fff;margin:0 0 20px;letter-spacing:-.3px}.ora-f h3{font-size:24px;font-weight:500;color:#fff;margin:38px 0 12px}.ora-f p{font-size:21px;line-height:1.75;color:#cccccc;margin:0 0 18px;text-align:justify}.ora-f .logo{height:64px;width:auto;filter:brightness(0) invert(1);display:block;margin:0 auto 44px}.ora-f .h1{font-size:50px;font-weight:300;color:#fff;letter-spacing:-.5px;margin:0 0 44px;line-height:1.15}.ora-f .chip{display:inline-block;border:1.5px solid #555;border-radius:32px;padding:13px 26px;font-size:20px;color:#f0f0f0;margin:0 10px 12px 0;letter-spacing:.5px}.ora-f .lead{font-size:23px;line-height:1.65;color:#eaeaea;text-align:justify}.ora-f img.ph{width:100%;border-radius:16px;margin:38px 0 8px;display:block}.ora-f .btn{display:inline-block;padding:16px 34px;border:1px solid #555;border-radius:40px;color:#fff;text-decoration:none;font-size:18px;transition:background .2s,border-color .2s}.ora-f .btn:hover{background:#fff;color:#0a0a0a;border-color:#fff}.ora-f .sec{max-width:1080px}.ora-f-wrap td{border:0!important;background:transparent!important}<\/style>\n<div class=\"ora-f ora-f-wrap\" style=\"background:#0a0a0a;width:100vw;margin-left:calc(50% - 50vw);padding:84px 24px\">\n<div style=\"max-width:1280px;margin:0 auto\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-logo.png\" alt=\"L'Or\u00e9al\"><\/p>\n<div class=\"h1\">La science des ingr\u00e9dients, en 3D<\/div>\n<table style=\"width:100%;border-collapse:collapse;border:0\">\n<tbody>\n<tr>\n<td style=\"width:56%;vertical-align:top;padding:0 34px 0 0;border:0\"><img decoding=\"async\" class=\"ph\" style=\"margin:0\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech.jpg\" alt=\"L'Or\u00e9al, sph\u00e8re ORA \u00e0 VivaTech\"><\/td>\n<td style=\"width:44%;vertical-align:top;border:0\">\n<div style=\"margin:8px 0 22px\"><span class=\"chip\">Retail<\/span><span class=\"chip\">France<\/span><span class=\"chip\">ORA + 60<\/span><\/div>\n<p class=\"lead\">Pour VivaTech 2026, L&rsquo;Or\u00e9al a transform\u00e9 le r\u00e9seau invisible de ses ingr\u00e9dients en un knowledge graph 3D vivant sur la sph\u00e8re ORA. Des n\u0153uds et des liens lumineux enveloppent la sph\u00e8re, rendant saisissable en un coup d&rsquo;\u0153il la science derri\u00e8re la beaut\u00e9, et la sph\u00e8re est devenue l&rsquo;une des pi\u00e8ces ma\u00eetresses du stand.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sec\" style=\"margin-top:68px\">\n<h2>\u00c0 propos de L&rsquo;Or\u00e9al<\/h2>\n<p>Qui ne conna\u00eet pas L&rsquo;Or\u00e9al. Num\u00e9ro un mondial des cosm\u00e9tiques, dont le si\u00e8ge est en France, le groupe couvre le soin de la peau, le maquillage, les cheveux et le parfum \u00e0 travers des dizaines de marques.<\/p>\n<p>Dirig\u00e9 par son PDG Nicolas Hieronimus, il est un pionnier de la \u00ab Beauty Tech \u00bb, m\u00ealant science, donn\u00e9es et intelligence artificielle pour concevoir et personnaliser ses produits.<\/p>\n<h2 style=\"margin-top:60px\">Le projet<\/h2>\n<h3>Le lieu<\/h3>\n<p>Le stand L&rsquo;Or\u00e9al \u00e0 VivaTech 2026, \u00e0 Paris, devant un public de professionnels de la tech et de l&rsquo;innovation, et de visiteurs venus d\u00e9couvrir les derni\u00e8res avanc\u00e9es.<\/p>\n<h3>Pour quel usage<\/h3>\n<p>R\u00e9v\u00e9ler le r\u00e9seau invisible qui relie les ingr\u00e9dients de ses produits, la science derri\u00e8re la beaut\u00e9, d&rsquo;une mani\u00e8re que les visiteurs puissent r\u00e9ellement voir et explorer, plut\u00f4t que sous la forme d&rsquo;un sch\u00e9ma plat et abstrait.<\/p>\n<h3>Ce qui \u00e9tait affich\u00e9 &amp; l&rsquo;exp\u00e9rience<\/h3>\n<p>Un knowledge graph en trois dimensions : les ingr\u00e9dients apparaissent comme des n\u0153uds et leurs relations comme des liens lumineux, qui se connectent tout autour de la sph\u00e8re. Sur le stand, la sph\u00e8re c\u00f4toyait des \u00e9crans qui prolongeaient le r\u00e9cit, faisant dialoguer l&rsquo;objet et la donn\u00e9e.<\/p>\n<p><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech-2.jpg\" alt=\"L'Or\u00e9al, knowledge graph des ingr\u00e9dients sur la sph\u00e8re ORA\"><\/p>\n<h3>Le b\u00e9n\u00e9fice<\/h3>\n<p>Un r\u00e9seau dense de donn\u00e9es rendu saisissable en un coup d&rsquo;\u0153il : ce qu&rsquo;un sch\u00e9ma aplatit, la sph\u00e8re le fait vivre. L&rsquo;installation est devenue l&rsquo;une des pi\u00e8ces ma\u00eetresses du stand L&rsquo;Or\u00e9al \u00e0 VivaTech, et la sph\u00e8re a attir\u00e9 du monde.<\/p>\n<p><img decoding=\"async\" class=\"ph\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/loreal-vivatech-3.jpg\" alt=\"L'Or\u00e9al, exp\u00e9rience sur la sph\u00e8re ORA \u00e0 VivaTech\"><\/p>\n<p style=\"color:#8a8a8a;font-size:16px;margin-top:22px;text-align:left\">Contenu con\u00e7u avec l&rsquo;\u00e9quipe ORA.<\/p>\n<h2 style=\"margin-top:60px\">Interview<\/h2>\n<p style=\"text-align:left\">D\u00e9couvrez l&rsquo;installation en vid\u00e9o.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/drive.google.com\/file\/d\/1x4NYtXc7BqwPjxcfH3QI7zgdASpZf9QR\/view\" target=\"_blank\" rel=\"noopener\">Voir l&rsquo;interview \u2197<\/a><\/p>\n<h2 style=\"margin-top:60px\">Voir sur le simulateur<\/h2>\n<p style=\"text-align:left\">Explorez directement, sur une sph\u00e8re 3D, ce qui \u00e9tait affich\u00e9.<\/p>\n<p style=\"text-align:left\"><a class=\"btn\" href=\"https:\/\/ora.vision\/simulator\/\" target=\"_blank\" rel=\"noopener\">Ouvrir le simulateur \u2197<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La science des ingr\u00e9dients, en 3D RetailFranceORA + 60 Pour VivaTech 2026, L&rsquo;Or\u00e9al a transform\u00e9 le r\u00e9seau invisible de ses ingr\u00e9dients en un knowledge graph 3D vivant sur la sph\u00e8re ORA. Des n\u0153uds et des liens lumineux enveloppent la sph\u00e8re, rendant saisissable en un coup d&rsquo;\u0153il la science derri\u00e8re la beaut\u00e9, et la sph\u00e8re est [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-10846","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al - ORA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ora.vision\/fr\/loreal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al - ORA\" \/>\n<meta property=\"og:description\" content=\"La science des ingr\u00e9dients, en 3D RetailFranceORA + 60 Pour VivaTech 2026, L&rsquo;Or\u00e9al a transform\u00e9 le r\u00e9seau invisible de ses ingr\u00e9dients en un knowledge graph 3D vivant sur la sph\u00e8re ORA. 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