{"id":10973,"date":"2026-08-19T08:21:23","date_gmt":"2026-08-19T08:21:23","guid":{"rendered":"https:\/\/ora.vision\/?page_id=10973"},"modified":"2026-09-07T15:14:09","modified_gmt":"2026-09-07T15:14:09","slug":"experience-abu-dhabi-tripadvisor","status":"publish","type":"page","link":"https:\/\/ora.vision\/fr\/experience-abu-dhabi-tripadvisor\/","title":{"rendered":"Experience Abu Dhabi \u00d7 Tripadvisor"},"content":{"rendered":"<style>.ora-f h2{font-size:34px;font-weight:400;color:#fff;margin:0 0 20px;letter-spacing:-.3px}.ora-f h3{font-size:24px;font-weight:500;color:#fff;margin:38px 0 12px}.ora-f p{font-size:21px;line-height:1.75;color:#cccccc;margin:0 0 18px;text-align:justify}.ora-f .logo{height:62px;width:auto;filter:brightness(0) invert(1);display:block;margin:0 auto 40px}.ora-f .h1{font-size:50px;font-weight:300;color:#fff;letter-spacing:-.5px;margin:0 0 44px;line-height:1.15}.ora-f .lead{font-size:23px;line-height:1.65;color:#eaeaea;text-align:justify;margin:34px 0 0}.ora-f .herobox{overflow:hidden;border-radius:16px;height:400px;width:100%}.ora-f .herobox img{width:100%;height:400px;object-fit:cover;object-position:center;display:block;margin:0}.ora-f .idcard{border:1px solid #2a2a2a;border-radius:16px;padding:6px 26px;background:#111}.ora-f .idrow{padding:15px 0;border-bottom:1px solid #232323}.ora-f .idrow:last-child{border-bottom:0}.ora-f .idlab{font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;margin:0 0 5px}.ora-f .idval{font-size:19px;color:#fff;margin:0;line-height:1.35;font-weight:500}.ora-f .sec{max-width:1080px}.ora-f-wrap td{border:0!important;background:transparent!important}.ora-f .phbody{width:100%;border-radius:16px;margin:38px 0 8px;display:block}.ora-f .quote{border-left:3px solid #444;padding:4px 0 4px 28px;margin:30px 0;font-size:23px;line-height:1.5;color:#eaeaea}.ora-f .quote .src{display:block;margin-top:14px;font-size:17px;color:#8a8a8a}<\/style>\n<div class=\"ora-f ora-f-wrap\" style=\"background:#0a0a0a;width:100vw;margin-left:calc(50% - 50vw);padding:84px 24px\">\n<div style=\"max-width:1280px;margin:0 auto\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/tripadvisor-logo.png\" alt=\"Tripadvisor\"><\/p>\n<div class=\"h1\">Un d\u00f4me 360\u00b0 pilot\u00e9 au toucher<\/div>\n<table style=\"width:100%;border-collapse:collapse;border:0\">\n<tbody>\n<tr>\n<td style=\"width:54%;vertical-align:top;padding:0 34px 0 0;border:0\">\n<div class=\"herobox\"><img decoding=\"async\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/abudhabi-hero.jpg\" alt=\"Sph\u00e8re ORA au c\u0153ur du d\u00f4me Abu Dhabi is Calling\"><\/div>\n<\/td>\n<td style=\"width:46%;vertical-align:top;border:0\">\n<div class=\"idcard\">\n<div class=\"idrow\">\n<p class=\"idlab\">Industrie<\/p>\n<p class=\"idval\">Tourisme<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Ville \/ Pays<\/p>\n<p class=\"idval\">New York, Paris, Mumbai<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Produit ORA<\/p>\n<p class=\"idval\">ORA + 60<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">\u00c9v\u00e9nement<\/p>\n<p class=\"idval\">\u00ab Abu Dhabi is Calling \u00bb (7 jours)<\/p>\n<\/div>\n<div class=\"idrow\">\n<p class=\"idlab\">Lieu exact<\/p>\n<p class=\"idval\">Hudson Yards (d\u00f4me 360\u00b0), New York<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"lead\">Pour l&rsquo;activation \u00ab Abu Dhabi is Calling \u00bb, Experience Abu Dhabi et Tripadvisor ont plac\u00e9 la sph\u00e8re ORA au c\u0153ur d&rsquo;un d\u00f4me de projection \u00e0 360\u00b0. On touche la sph\u00e8re, et le d\u00f4me r\u00e9pond en temps r\u00e9el : le visiteur devient acteur et voyageur de l&rsquo;exp\u00e9rience.<\/p>\n<div class=\"sec\" style=\"margin-top:64px\">\n<h2>\u00c0 propos de \u00ab Abu Dhabi is Calling \u00bb<\/h2>\n<p>\u00ab Abu Dhabi is Calling \u00bb est une activation itin\u00e9rante n\u00e9e d&rsquo;un partenariat entre le D\u00e9partement de la Culture et du Tourisme d&rsquo;Abu Dhabi, Tripadvisor (Wanderlab), Polar Media et ORA. Elle associe les donn\u00e9es voyageurs de Tripadvisor \u00e0 la projection cin\u00e9matographique \u00e0 360\u00b0 pilot\u00e9e par la sph\u00e8re ORA pour plonger le public au c\u0153ur des sites embl\u00e9matiques d&rsquo;Abu Dhabi, et r\u00e9duire l&rsquo;\u00e9cart entre parcourir une destination en ligne et la ressentir vraiment.<\/p>\n<h2 style=\"margin-top:60px\">Le projet<\/h2>\n<h3>Le lieu<\/h3>\n<p>Un d\u00f4me de projection de 8 m\u00e8tres de diam\u00e8tre, install\u00e9 sur une esplanade, climatis\u00e9 \u00e0 l&rsquo;int\u00e9rieur. Pr\u00e9sent\u00e9 \u00e0 Hudson Yards \u00e0 New York, puis \u00e0 Paris et \u00e0 Mumbai, devant un public dense, international et multiculturel. Au centre du d\u00f4me tr\u00f4ne la sph\u00e8re, outil de navigation de l&rsquo;exp\u00e9rience.<\/p>\n<h3>Pour quel usage<\/h3>\n<p>Attirer des visiteurs vers Abu Dhabi \u00e0 travers un \u00e9v\u00e9nement qui voyage de ville en ville. Offrir une pi\u00e8ce ma\u00eetresse tactile au c\u0153ur du d\u00f4me pour transporter le visiteur au c\u0153ur de l&rsquo;univers touristique et culturel de l&rsquo;\u00e9mirat, en immersion totale, plut\u00f4t que de le lui montrer passivement.<\/p>\n<h3>Ce qui \u00e9tait affich\u00e9 &amp; l&rsquo;exp\u00e9rience<\/h3>\n<p>Sur la sph\u00e8re, tous les points d&rsquo;int\u00e9r\u00eat d&rsquo;Abu Dhabi, avec les conseils et suggestions de Tripadvisor et les avis des voyageurs. On touche la sph\u00e8re, et le d\u00f4me \u00e0 360\u00b0 r\u00e9pond en temps r\u00e9el : images spectaculaires du d\u00e9sert, lieux culturels et jardins f\u00e9\u00e9riques se d\u00e9ploient tout autour du visiteur. Les gens cessent de regarder pour se mettre \u00e0 piloter, chacun se pla\u00e7ant au centre des lieux les plus embl\u00e9matiques de l&rsquo;\u00e9mirat.<\/p>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/abudhabi-2.jpg\" alt=\"D\u00f4me 360\u00b0 et sph\u00e8re ORA, Abu Dhabi is Calling\"><\/p>\n<h3>Le b\u00e9n\u00e9fice<\/h3>\n<p>Port\u00e9e par une importante campagne dans le m\u00e9tro et les rues de New York, relay\u00e9e par des influenceurs, l&rsquo;activation a attir\u00e9 plus de 50 000 visiteurs sur l&rsquo;esplanade de Hudson Yards en trois jours, puis 20 000 \u00e0 Paris et 15 000 \u00e0 Mumbai. L&rsquo;\u00e9v\u00e9nement s&rsquo;est transform\u00e9 en un lieu que l&rsquo;on visite, renfor\u00e7ant la pr\u00e9sence de la marque et l&rsquo;image d&rsquo;Abu Dhabi comme destination qui vaut le voyage.<\/p>\n<div class=\"quote\">\u00ab L&rsquo;intersection parfaite entre culture, cr\u00e9ativit\u00e9 et technologie. \u00bb<span class=\"src\">Steve Paganelli, DCT Abu Dhabi<\/span><\/div>\n<p><img decoding=\"async\" class=\"phbody\" src=\"https:\/\/ora.vision\/wp-content\/uploads\/2026\/08\/abudhabi-3.jpg\" alt=\"Visiteurs autour de la sph\u00e8re ORA, Abu Dhabi is Calling\"><\/p>\n<p style=\"color:#8a8a8a;font-size:16px;margin-top:22px;text-align:left\">R\u00e9alis\u00e9 avec Wanderlab (Tripadvisor), Experience Abu Dhabi et Polar Media, au format \u00ab Super Reality Domes \u00bb.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un d\u00f4me 360\u00b0 pilot\u00e9 au toucher Industrie Tourisme Ville \/ Pays New York, Paris, Mumbai Produit ORA ORA + 60 \u00c9v\u00e9nement \u00ab Abu Dhabi is Calling \u00bb (7 jours) Lieu exact Hudson Yards (d\u00f4me 360\u00b0), New York Pour l&rsquo;activation \u00ab Abu Dhabi is Calling \u00bb, Experience Abu Dhabi et Tripadvisor ont plac\u00e9 la sph\u00e8re ORA [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-10973","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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