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Industry Museums & Galleries City / Country France (Paris) ORA product ORA + 70 Event “Shiny Gold” (5.5 months) Location “Shiny Gold” exhibition |
At La Gaîté Lyrique, the ORA sphere was the gateway to artist Nelly Ben Hayoun’s exhibition “Shiny Gold”. With a single touch of the hand, visitors “released the energy” of the sphere and opened a sensory journey: a film of about twenty minutes, from the ocean depths to an intergalactic crossing.
La Gaîté Lyrique is a cultural venue of the City of Paris dedicated to digital cultures and contemporary music. Housed in the former Théâtre de la Gaîté, in the heart of the 3rd arrondissement, and reopened in 2011, it brings together exhibitions, concerts, talks and workshops, at the crossroads of music, visual arts and digital creation.
Artist Nelly Ben Hayoun’s exhibition-experience “Shiny Gold”, presented at La Gaîté Lyrique for nearly five and a half months. The sphere was placed at the entrance, as the gateway to the exhibition, facing the general public who came to explore this world devoted to the energies and creative forces of the Earth.
Bring visitors into contact with the artist’s world through a visual, sonic and sensory experience, and open the exhibition’s journey from the very first gesture.
A single touch of the hand “released the energy” held in the sphere and opened the path of the exhibition. It unfolded a film of about twenty minutes, created by a collective of artists gathered around Nelly Ben Hayoun: the story of the human adventure, from the ocean depths to emerging at the Earth’s surface, extended by an intergalactic crossing where the energy of the stars is exchanged. The sphere was fully integrated into the exhibition’s scenography.
Over nearly five and a half months, more than 30,000 visitors and over 8,000 interactions, with an 85% engagement rate. By turning the entrance into an interactive moment, the installation made contemporary art more accessible and more alive.
Delivered with Nelly Ben Hayoun and La Gaîté Lyrique (City of Paris).
A glimpse of the installation and the experience.
