About L’Oréal

Who doesn’t know L’Oréal. The world’s number one in cosmetics, headquartered in France, the group covers skincare, make-up, hair and fragrance across dozens of brands.

Led by its CEO Nicolas Hieronimus, it is a pioneer of “Beauty Tech”, blending science, data and artificial intelligence to design and personalise its products.

The project

The location

L’Oréal’s stand at VivaTech 2026 in Paris, before an audience of tech and innovation professionals and visitors there to discover the latest advances.

Purpose

Highlight the invisible network that links the different ingredients used in L’Oréal’s products, through an interactive knowledge-graph visualisation. The sphere makes the scientific complexity behind product formulation tangible and accessible, and illustrates in a spectacular way science at the service of beauty.

What was displayed & the experience

A 3D knowledge graph of the ingredients, made of glowing nodes and connections wrapping around the sphere. This visualisation stages the relationships between the actives, the formulations and the different ingredient families. By clicking on each point of light, the visitor can discover which ingredient, active or family it belongs to, and explore in more detail the scientific complexity of the L’Oréal universe.

The benefit

A dense and complex network of data made immediately understandable through an interactive and immersive visualisation. The sphere established itself as one of the centrepieces of the stand, naturally drawing visitors and sparking their curiosity with its original format and the richness of the experience on offer.

Content created by the ORA team.

Interview

Discover the installation on video.

Watch the interview ↗

See it on the simulator

Explore directly, on a 3D sphere, what was displayed.

Open the simulator ↗