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Industry Corporate City / Country Paris, France ORA product ORA + 70 Event La REF 2026 (MEDEF’s annual gathering) Exact location Roland-Garros stadium |
For the 2026 edition of La REF, its gathering of France’s entrepreneurs at the Roland-Garros stadium, MEDEF installed an ORA sphere in the middle of the tents, like a spherical orientation table. Visitors interactively discovered the event programme, MEDEF, its partners and its speakers.
MEDEF (Mouvement des Entreprises de France) is France’s leading employers’ organisation. Founded in 1998, it brings together more than 750,000 companies, the vast majority of them SMEs, and voices their interests in the economic and social debate. Its flagship event, La REF (Rencontre des Entrepreneurs de France), gathers several thousand executives, experts and political figures every year.
La REF 2026, MEDEF’s gathering of France’s entrepreneurs, at the Roland-Garros stadium in Paris. The sphere was set up in the middle of the tents, like a spherical orientation table, in front of an audience of executives, decision-makers and public figures attending the event.
To present, in an original and immersive way, the information related to La REF: the programme, MEDEF, its partners and its speakers.
The sphere offered an interactive presentation with detailed information about La REF, MEDEF, its partners and its speakers, along with various video content. An original and immersive way to discover the event and its participants.
Two benefits: greater visibility for the event’s sponsors, and a lively, interactive way to discover the programme and the speakers.
Created with Publicis Live.
