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Industry Tourism City / Country Italy (Milan) ORA product ORA + 70 Location Alpitour agency |
For its client Alpitour, the creative studio Monogrid turned the ORA sphere into a globe to explore: you touch a country, and the screen beside it comes alive with photos and videos of the destination. More than 280 destinations, managed by Alpitour entirely on its own through a back office.
Monogrid is an Italian creative studio founded in 2016, based in Florence, that designs high-end interactive installations for luxury brands and major institutions. On this project, it conceived the entire physical side, the furniture, the space and the environment around the sphere, for its client Alpitour, one of Italy’s largest travel groups.
An Alpitour travel agency in Milan, as a permanent installation. Placed at the heart of the agency, the sphere catches the eye from the entrance; connected to a nearby screen through a hybrid link, it communicates directly with it and becomes one of the space’s key features.
Let visitors explore destinations interactively by handling the sphere, while giving the teams the ability to manage, personalise and update the content of each destination entirely on their own.
An interactive globe: visitors select a country directly on the sphere, and each interaction triggers photos and videos of the chosen destination on the adjoining screen. The experience brings together more than 280 destinations and relies on a back office that lets the teams update content simply and autonomously.
A smooth, immersive experience thanks to the sync between the sphere and the screen, with content managed entirely on their own by Alpitour’s teams via a dedicated back office. The installation evolves easily over time, with new destinations, new visuals and new content added.
The project brought together Monogrid’s design and scenography with ORA’s sphere and bespoke software.
Discover the installation in pictures.
