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Industry Sport City / Country France (Paris) ORA product ORA + 70 Event VIP partners’ evening Location Parc des Princes, VIP lounge |
For a partners’ evening at the Parc des Princes, Paris Saint-Germain placed an ORA sphere at the heart of its VIP lounge. In the club’s colours, it invited guests to explore PSG’s history, its players and its great moments with a single gesture, becoming a focal point people could walk around, touch and explore.
Founded in 1970, Paris Saint-Germain is the French capital’s leading professional football club and one of the most decorated in French football. It plays at the Parc des Princes and brings together a community of supporters around the world. Since 2011, the club has been owned by Qatar Sports Investments, which has turned it into a sports brand of international scale.
The Parc des Princes in Paris, in a hospitality space, during an evening dedicated to the club’s partners and VIP guests. The ORA+ 70 sphere stood at the centre of the lounge, on a plinth in Paris Saint-Germain’s colours, visible from the entrance, as a focal point around which guests could move and interact freely.
Introduce the world of Paris Saint-Germain in an immersive, interactive way. By handling the sphere, guests could explore the club’s history, its iconic players, its great sporting moments and information about the current squad.
An interactive experience in the club’s colours: a blue and red globe, the PSG crest, player profiles, match statistics, trophies and the great dates in the club’s history. By spinning the sphere or selecting a player, visitors accessed their profile, statistics and video content. A visualisation also showed, on an interactive globe, the nationalities and countries of origin of the squad’s players. It all ran on a PSG interactive application developed specifically for autonomous use by guests.
Sporting and historical information turned into a spectacular, easily accessible experience. The spherical form naturally attracts visitors and encourages interaction. It gives PSG a new way to share the club’s international identity with its partners and guests, while creating a strong focal point in hospitality spaces.
Content created by the ORA team.
