SoftBank’s innovations, from Earth to space
ORA sphere at the center of SoftBank's Executive Briefing Center

Industry

Corporate

City / Country

Tokyo, Japan

ORA product

ORA + 80

Exact location

At the center of the EBC (Executive Briefing Center)

At the heart of SoftBank’s Executive Briefing Center in Tokyo, the 80 cm ORA sphere stands at the center of a futuristic space dedicated to the group’s technological innovations. It brings to life, in 3D and sound, the layers of the atmosphere and the objects that populate them, from the troposphere to space: HAPS platforms, OneWeb satellites, Sceye balloons.

About SoftBank

SoftBank Group is a Japanese conglomerate based in Tokyo, both a telecommunications player and a major technology investor. Led by Masayoshi Son and known for its SoftBank Vision Fund, the group invests in cutting-edge technologies, from connectivity to artificial intelligence, and backs a broad portfolio of innovative companies around the world.

The project

The setting

SoftBank’s Executive Briefing Center (EBC) in Tokyo, as a permanent installation. The 80 cm sphere is placed at the center of a futuristic space where the group presents its technological innovations.

The purpose

To showcase SoftBank’s global ecosystem, its network of connections and its investments in new technologies.

What was shown & the experience

A 3D animation, both visual and sound-based, of the layers of the atmosphere: each platform appears at its true altitude, from the troposphere to the stratosphere and into space, revealing the objects that populate them, HAPS platforms, OneWeb satellites, Sceye balloons. The sphere presents this layered animation, with altitude labels.

The impact

A complex technological network made readable at a glance. A technical subject turned memorable, and a striking demonstration of SoftBank’s capacity for innovation.

Content created by the ORA team.

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